Our Founder, Jelena Pasic, first visited Harlem in 2003. Charmed by the warmth and enthusiasm of the neighborhood, Jelena found herself returning again and again.

She soon became a true Harlem regular.

With each visit, Jelena felt an increased connection to Harlem’s rich history and its communal flair, thanks in part to her own small-town Croatian roots, which instilled in her a strong sense of local pride and a passion for tradition.

As a result, Jelena fell completely in love with Harlem’s people, its architecture, and its many cultural treasures.
Inspired by her personal bond with this special corner of NYC, Jelena began to dream of opening a neighborhood diner. But, as her dream turned into reality, she wanted to make sure the area wouldn’t be adversely affected by her business.

Working diligently, she developed a plan for a dining experience that would pay homage to Harlem’s singular history and capture the spirit of the region––all realized through careful design, authentic décor, and an ongoing reciprocal relationship with the community.

And Harlem Shake^® was born.

Since opening its doors in 2013, the restaurant has become a hit not just with locals, but with celebrities, politicians, and international travelers alike. Folks worldwide now know they can step inside Harlem Shake^® for burgers, milkshakes, and all-around good times…the Harlem way!